Remember when MTV went from being a generic international music channel to the coolest youth culture hub on TV? Prakash was instrumental in making that happen. Before his rise to Associate VP (Business Development, Celebrity Content, Acquisitions, Programming and Talent Relationship) at MTV India, he worked at Times FM as its regional programming manager.

Today, he brings 25 years of experience and an unmatched understanding of the media and entertainment space to Zelador Talent Management as its Business Head. For Prakash, however, this is more than business – it’s about trust,honesty and passion.

With Zelador, he wants to go beyond just helping artists become famous and earn millions – he wants them to know that he has their back no matter what.